Trusted SMS infrastructure.

URL Shortening & Campaign Link Tracking

Shorten your SMS links and see how customers engage.

URL Shortening

Turn long website links into cleaner SMS campaign links. ContactNow can help you use URL shortening to track link activity, understand customer interest and improve campaign follow-up.

Know your customer from every campaign link

A short link helps keep SMS messages clean while giving your team a clearer view of customer interest. Where click data is available, you can see how customers interact with your campaign links and use those insights to guide the next step.

URL shortening flow

Original link

contactnow.co.za/winter-offer-campaign

↓

Short SMS link

Cleaner link inside the SMS

View offer: cn.link/deal

↓

Customer clicked

Campaign

Winter Offer

Link

cn.link/deal

Action

Follow-up

Follow up based on customer interest

Link activity can help show which customers are engaging with your message and which may need a different follow-up. This helps your team move from guessing to making better campaign decisions.

Customers who clicked

Show these customers a relevant next step, such as an offer page, booking page, voucher or product detail.

Customers who did not click

Plan a different follow-up message, reminder or campaign angle depending on your setup and data availability.

URL shortening features for SMS campaigns

Real-time activity where supported

View link activity as it comes in, depending on campaign setup and available tracking.

Branded short links where available

Use cleaner, more recognisable links that feel more trustworthy than long URLs.

Campaign-ready setup

Add short links to SMS campaigns, landing pages, promotions, booking pages or brochure requests.

Capture the value of every link

Understand behaviour

See which links attract attention and which campaign messages customers respond to.

Improve the experience

Send customers to the right page faster with short, simple links that are easier to read in an SMS.

Measure campaign value

Use link activity to review performance and improve future campaigns, content and follow-up.

URL Shortening questions

1What is URL shortening?

URL shortening replaces long web addresses with shorter, more readable links. This makes SMS messages cleaner and gives customers a simpler link to tap.

2Why use short links in SMS campaigns?

Short links save characters, look more professional in SMS messages, and where supported, allow you to track how many customers engage with your campaign content.

3Can I track who clicked a link?

Yes, you can review link engagement to understand which campaigns are receiving attention.

4Can I use branded short links?

Branded short links may be available depending on your campaign setup and the features supported. Contact the team to discuss options.

5Can short links be used with landing pages?

Yes — short links can point to landing pages, offers, booking forms or any web destination you want customers to visit from your SMS campaign.

6Can ContactNow help me set up campaign links?

ContactNow can help you plan how short links fit into your SMS campaign workflow, including message structure and follow-up actions where supported.

7Can Swarm Digital help with landing pages or integrations?

Swarm Digital can provide design, development and integration support for landing pages, campaign workflows or custom solutions where your campaign needs extra help.

Ready to make every SMS link work harder?

Use short links to make SMS campaigns cleaner, easier to click and easier to review. ContactNow can help you plan and manage SMS campaigns using URL shortening functionality.

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